ruralDimensions is a freelance rural development consultancy established by Carron Tobin in 2009 and based in the tourist town of Callander in rural Perthshire, Scotland.
ruralDimensions specialises in sustainable rural development. The company seeks to fully integrate the social, economic and environmental dimensions of rural life and has a particular focus on tourism, a sector which invariably touches on all others.
Carron Tobin, Director of ruralDimensions practiced as a professional landscape architect and planner in the public and private sectors before devoting 15 years of her career to supporting the establishment and early development of Scotland’s first National Park.
Protected area management in Scotland’s National Parks has a unique dimension in that the socio-economic well being of the Park’s communities is an equal aim to conservation of the natural and cultural heritage, responsible enjoyment and sustainable use of resources.
Carron championed the socio-economic agenda for the Park until 2009, packaging and delivering an exciting range of innovative projects and initiatives and, in so doing developing an outstanding track record in securing partnership funding, working closely with stakeholders and making a real difference on the ground.
In August 2009 Carron established ruralDimensions, fulfilling a long held dream to run her own business.
Carron has oustanding people and communication skills which have enabled her business to go from strength to strength as her client base grows and project portfolio expands.
Some of her successes include facilitating the establishment of Scotland's first tourism cooperative in Argyll, and devising the template for local responses to the national tourism strategy TS2020. She has proven her event planning and coordination skills with the successful delivery of five annual summit events for the Argyll & The Isles Tourism Cooperative, the Crinan Canal Water Festivals in 2011, 12 and 13, and the national Food Tourism conference 'Taste for Tourism' in Oban in 2015. In 2017/18 she organised and facilitated a programme of mini summits across Argyll and the Isles engaging over 360 business interests, and then a digital roadshow in September 2018.
Carron's current work spans the country with a current commitment across the West Coast and in the South of Scotland. The West Coast Marine Tourism Collaboration is a primary focus in 2018 and 2019 and development management services for Argyll & the Isles Tourism Cooperative are an ongoing commitment building on the success of the Wild About Argyll adventure tourism initiative and the current Heart & Soul of Scotland campaign with People Make Glasgow. The South of Scotland is also a current focus with support being provided to their Tourism Leadership Group and providing input to the TEAM Tourism Market Assessment of the South of Scotland Experience.
Carron has recently expanded her services through working closely with Mark Beaumont, world record breaking cyclist and adventurer, and Morrocco Media on a series of adventure films shot at iconic locations in the Outer Hebrides, Argyll & The Isles, Perthshire, The Scottish Borders, Dumfries & Galloway.and Fife.
Carron is a recent graduate of both the Scottish Rural Leadership Proramme run by Scottish Enterprise and the Napier University Executive Certificate for Destination Leaders.